- Understanding the concept of the ‘future’ – why we need different approaches
- Setting up pathfinder groups to participate in the exercise – gaining commitment and diversity of perspective
- Defining the current business idea – what makes the current business successful
- Building alternative scenarios of the future – recognising the different drivers that shape the future
- Wind- tunnelling the business idea against the alternative futures
- Identifying the changes or improvements needed in the business idea of the future
- Building an action plan to develop the ‘no regrets’ approach to a new business idea